tel. 1 (888) 389-0889
G&G Hansen Family
25 North Main Street
Ashland, Oregon 97520
After receiving aggressive legal threats by a competitor to cease the use of the name 'Diamonna', we decided to wave the white flag and avoid an ugly battle. They claimed that our name was too similar to theirs. We disagree, but we're choosing to avoid conflict. Instead we worked positively forward, changing our name so we can continue bring our amazing gems to our customers. We have chosen not to advertise our gem until this issue was resolved.
The birth of DIAMELIA™ (formerly Diamonna) by Ron Hansen, Owner/Designer/Creator:
So, how do you change a name that people love? It's not easy. After exhausting more than 700 names...it eventually hit me, squarely...right in the heart!
Thank you all for your patience. "At times in life we are tossed a lemon. It's up to us to blend it into sweet lemonade." ~Ron
Please enjoy this true story:
One of my beloved customers, Amelia in New Orleans, had me design the perfect ring for her. She and her husband wanted to upgrade her ring to celebrate their marriage and the fast approaching due date of their new baby.
Amelia & I worked back & forth for a long time on the design, center gem and overall look. Long story short, I made the ring and she loved it.
Some time passed and she contacted me. "Hi Ronny!" she said, "I think my stone is sitting up a little too high. I hate to do this, but I'd like to send it back so you can set the stone lower in just a simple, easy, plain ring".
I love Amelia and we really had established a nice friendship. I didn't hesitate to tell her to send it back and I will surprise her with an amazing solution.
I worked for many hours, rebuilt the top and lowered the gem while keeping the nest of diamonds under the gem.
I was so excited to share my work that I sent her a photo of the ring.
I didn't know that she and her husband were at the hospital.
Here are the unedited emails on that day:
So...It felt naturally right to rename our beautiful gems after Amelia. I'm proud to announce the absolute perfect name for our new "baby" is DIAMELIA™- The World's Most Diamond-Like Gem™.
Our customers are the life-blood of our 4 generation family business and this story encapsulates the reasons for what we do.
I can speak for every person in our whole company as to say that we have been truly blessed to have been given quality minded shoppers to allow us to hand-produce impeccable, stunning, perfect forward thinking designs.
Our quest to truly exceed peoples' expectations: Our daily company goals, in case you didn't know, are simple, yet they hold a lot of weight:
"Today, tomorrow and every day forth we will listen to what our customers want, then deliver something better than imagined, We commit to work, cut, melt, laser, file, sand, polish, set gems, steam jewelry and deliver it all on time in the most luxurious, professional packaging around. We quality check & photograph the special pieces in every imaginable way and we will do this simply for the reasons these great people trusted us with their special project and their money.
EXCEED EXPECTATIONS and you will gain customers 10-fold.
We are also proud to be an accessible, straight-shooting, honest, delightful group of true professionals with 175 years of combined experience in the finest of fine jewelry and engagement ring. We're always glad to help and we are just an email or a call away from getting your dream project up and running.
Current photo of precious “Hanny” #Love